Building a Digital Lead Generation & Content Engine for Study Abroad
Turning Study Abroad Information Into Organic Content & Qualified Lead Generation
360 Abroad partnered with Rankraze to strengthen its digital presence through organic social media content and Meta Ads campaigns designed to reach students exploring international education opportunities.
Campaign Performance
LiveMeta Leads
0+
Conversations
0
Impressions
0K+
Avg. Cost/Lead
₹61.88
Lead acquisition velocity
0
Meta Lead Results
0
Meta Messaging Conversations
₹0+
Meta Ad Spend
0K+
Total Campaign Impressions
0K+
Campaign-Level Reach
₹0.00
Lead Campaign Blended Cost/Result
Client
360 Abroad
Industry
Study Abroad / Overseas Education
Services
Organic Social Media + Meta Ads
Platforms
Instagram & Facebook
Campaign Period
March–May 2026
Content Strategy
June 2026
About 360 Abroad
360 Abroad operates in the study abroad and overseas education space, helping students explore international education opportunities.
The brand's social media communication needed to address the questions students commonly have before applying abroad — including:
The content supplied for the project reflects this approach, with posts designed to educate students while encouraging them to start a conversation with 360 Abroad.
The problem
Students Have Questions Before They Have Decisions
Studying abroad is a high-consideration decision. Students often need clarity before they are ready to enquire:
- “Do I need IELTS?”
- “Can I study abroad with a study gap?”
- “Which country fits my budget?”
- “Which intake should I apply for?”
- “Can I work while studying?”
This created an opportunity for 360 Abroad's digital presence to become more than a promotional channel.
The objective: Use educational content to address student concerns while using Meta Ads to generate direct enquiry opportunities.
What Rankraze Focused On
Generate Leads
Use Meta Ads to generate student enquiries for study-abroad opportunities.
Increase Digital Reach
Put 360 Abroad's offers and educational messaging in front of relevant audiences.
Build Educational Content
Create content around the questions and concerns students have before applying abroad.
Strengthen Social Presence
Maintain a consistent Instagram-focused content direction.
Convert Attention Into Conversations
Use CTAs such as DM, enquiry and lead-generation actions to move interested students toward counselling.
Our strategy
One Brand. Two Digital Growth Channels.
Rankraze worked across two complementary areas:
Organic Social Media
Educate → Build Interest → Create Trust → Encourage Enquiry
Meta Ads
Target → Reach → Generate Leads → Start Conversations
This allowed the organic content and paid campaigns to support different stages of the student journey.
Organic Social Media Strategy — Turning Student Questions Into Content
The June content plan shows a strong educational approach. Rather than making every post directly promotional, the content addressed practical questions students have when considering studying abroad.
Content Pillar 01
Content Pillar 01 — IELTS & Language Requirements
One reel focused on common assumptions around IELTS scores and explained that requirements can vary by university and course.
The CTA encouraged students to comment their target country to explore language requirements.
Content Pillar 02
Content Pillar 02 — IELTS Waiver Possibilities
A dedicated post explored countries where IELTS waiver possibilities may exist depending on academic background and English-medium education.
with a "NO IELTS" DM CTA.
Content Pillar 03
Content Pillar 03 — Intake & Application Information
The content also addressed Fall 2026 applications and highlighted application timelines across:
The CTA encouraged students to enquire using "2026."
Content Pillar 04
Content Pillar 04 — Student Journey Storytelling
A reel concept followed Priya from Chennai, presenting a relatable study-abroad journey from uncertainty about IELTS, scholarships and university selection toward counselling and study permit guidance.
This was used as a storytelling format to make the counselling journey easier for prospective students to understand.
Content Pillar 05
Content Pillar 05 — Country Selection
A carousel concept helped students think about country selection based on: Budget + Course + Career Goals + Preferred Study Benefits.
The content then encouraged students to DM their budget, course and preferred country for guidance.
From Information to Enquiry
This helped turn common study-abroad questions into opportunities for direct interaction with the brand.
Turning Paid Reach Into Student Leads
Rankraze also managed Meta lead-generation campaigns for 360 Abroad. The available Meta export contains three campaigns covering the reporting period 21 March–7 May 2026.
Campaign 01 — 360 Abroad Leads Campaign
119 lead results
- Spend: ₹4,703.92
- Cost: ₹39.53 cost per result
- Impressions: 160,255 impressions
- Reach: 101,655 reported reach
Campaign 02 — 360 Abroad | Leads | Apr 2026
204 lead results
- Spend: ₹15,282.47
- Cost: ₹74.91 cost per result
- Impressions: 748,633 impressions
- Reach: 357,723 reported reach
Campaign 03 — Griffith College Promotion
25 messaging conversations
- Spend: ₹2,278.73
- Cost: ₹91.15 cost per conversation
- Impressions: 27,479 impressions
- Reach: 19,403 reported reach
323 Lead Results Generated
The two dedicated lead campaigns generated: 119 + 204 = 323 Lead Results with combined spend of: ₹19,986.39. This gives a blended cost per result of approximately: ₹61.88 across the two lead campaigns. The separate Griffith College promotional campaign generated an additional: 25 Messaging Conversations at ₹91.15 per conversation.
0+
Meta Lead Results
0
Messaging Convos
0K+
Impressions
₹39.53
Lowest Cost / Lead
Campaign Performance
Detailed Meta campaign metrics breakdown for 360 Abroad.
| Campaign | Result | Spend | Cost / Result | Impressions | Reach |
|---|---|---|---|---|---|
| 360 Abroad Leads Campaign | 119 Leads | ₹4,703.92 | ₹39.53 | 160,255 | 101,655 |
| 360 Abroad Leads — Apr | 204 Leads | ₹15,282.47 | ₹74.91 | 748,633 | 357,723 |
| Griffith College Promotion | 25 Conversations | ₹2,278.73 | ₹91.15 | 27,479 | 19,403 |
| Total | 323 Leads + 25 Conversations | ₹22,265.12 | — | 936,367 | 478,781* |
*Sum of campaign-reported reach; not deduplicated unique reach.
Key Metrics & Growth Highlights
323 Lead Results
The two 360 Abroad lead-generation campaigns produced: 323 Meta lead results.
₹39.53 Lowest Cost Per Lead Result
The first 360 Abroad lead campaign achieved: ₹39.53 per result with 119 lead results.
936K+ Impressions
Across the three campaigns, Meta delivered: 936,367 impressions providing substantial paid visibility for 360 Abroad and its promoted education opportunities.
25 Additional Conversations
The Griffith College promotional campaign generated: 25 messaging conversations creating another direct-response channel beyond lead forms.
Two Different Roles. One Digital Journey.
The strategy wasn't dependent on only advertising.
Organic Social Media
Built:
Awareness → Education → Interest → Trust
Meta Ads
Focused on:
Targeting → Reach → Leads → Conversations
Together, the two channels created a broader digital acquisition approach for 360 Abroad.
From Study Abroad Information to Structured Digital Communication
Before Rankraze
Rankraze Approach
Study abroad information
Educational social content
Student doubts
Question-led content
Country confusion
Country comparison content
IELTS concerns
IELTS-focused educational posts
Intake uncertainty
Intake & deadline content
General social communication
Structured content pillars
Paid promotion
Lead-generation campaigns
Audience attention
Lead & conversation CTAs
Creating Multiple Opportunities for Student Enquiries
The campaign created measurable movement across both paid acquisition and organic communication.
Lead Generation
323 Meta lead results were generated through the two dedicated lead campaigns.
Direct Conversations
The Griffith College promotion generated 25 messaging conversations.
Digital Visibility
The three campaigns generated 936K+ impressions.
Educational Positioning
The organic content strategy focused on practical student questions around IELTS, intakes, country selection, scholarships and study-abroad planning.
What Powered the Strategy
Student-First Topics
Instead of only promoting services, content addressed questions students actually face during the study-abroad decision process.
Strong Educational Content
IELTS, study gaps, country selection and intake information created useful entry points for prospective students.
Clear CTAs
Content used simple actions such as: DM "NO IELTS", DM "2026", DM "START". These reduced friction between consuming content and contacting the brand.
Lead Generation Campaigns
Meta Ads were used specifically to generate lead results rather than relying only on organic discovery.
Campaign-Specific Promotion
The Griffith College campaign demonstrates how paid social could also be used to promote a specific education opportunity and generate conversations.
Execution & Campaign Deliverables
Organic Social Media
- Content Strategy
- Content Calendar
- Reel Concepts
- Carousel Concepts
- Study Abroad Educational Content
- IELTS Content
- Country Selection Content
- Intake & Deadline Content
- CTA & Copywriting
The June content document contains the detailed content concepts and scripts developed for these areas.
Meta Ads
- Lead Generation Campaigns
- Study Abroad Lead Campaign
- April Lead Campaign
- Griffith College Promotion
- Lead Acquisition
- Messaging Campaign
- Campaign Performance Tracking
Results at a Glance
323+
Meta Lead Results
25
Messaging Conversations
936K+
Campaign Impressions
₹22.26K
Total Meta Ad Spend
₹61.88
Blended Cost / Lead Result*
₹39.53
Lowest Cost / Result
*Calculated across the two dedicated lead campaigns.
Combining Content Strategy With Performance Marketing
Rankraze helped 360 Abroad build a digital marketing approach that combined educational organic content with performance-driven Meta advertising.
The campaigns generated: 323 lead results alongside: 25 messaging conversations and: 936K+ campaign impressions.
Meanwhile, the organic content strategy focused on turning real student questions into useful, engaging content around IELTS, study gaps, country selection, application timelines and study-abroad planning.
The result was a digital strategy built around two essential functions:
Educate the audience. Generate the enquiry.
Not available in the available project data.
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