Turning a Festival Jewellery Offer Into Millions of Digital Impressions
Taking RKP Thangamaligai's Festival Offer to a Mass Digital Audience
For a jewellery brand, festive periods create a short but important window to capture consumer attention. Rankraze used Meta and YouTube advertising to amplify RKP Thangamaligai's festival communication, combining Reel awareness, festival-offer awareness and engagement campaigns to increase visibility and bring users closer to the brand's social presence.
Festival Campaign Push
VerifiedMeta Reach
0.0M+
Reel Reach
0K+
Page Visits
0+
YouTube Reach
0K+
Digital Reach Acceleration
0.0M+
Reported Meta Festival Reach
0K
Reported Reel Reach
0K+
Verified Meta Reel Reach
0+
Profile & Page Visits
0K+
YouTube Reach
₹0K+
Reported Meta + YouTube Spend
The report's campaign summary records ₹21,744.60 across the three headline Meta campaigns and ₹1,370 on YouTube, giving ₹23,114.60 in headline-reported spend.
About RKP Thangamaligai
RKP Thangamaligai is a jewellery retailer based in Pattukkottai, Tamil Nadu.
Its online store offers a broad jewellery portfolio spanning:
The brand also promotes its gold savings schemes and provides online jewellery browsing and purchasing through its website.
The company's contact page lists its showroom at:
37C, Thalayari St, Nadimuthu Nagar, Pattukkottai, Tamil Nadu 614601.
RKP also has a digital gold-saving app, positioning its offering beyond traditional jewellery shopping and into recurring gold savings.
Client
RKP Thangamaligai
Industry
Jewellery / Gold & Silver
Location
Pattukkottai, Tamil Nadu
Services
Meta Ads + YouTube Ads
Campaign Period
18–31 August 2026
Campaign Focus
Brand Awareness + Festival Offer + Engagement
Make a Festival Offer Impossible to Ignore
Consumer Journey Pattern
Occasions→Festivals→Offers→Designs→Trust→Store Visit / Enquiry
For RKP Thangamaligai, the campaign needed to create strong visibility around a festival offer within a limited time period.
The Challenge Was Not Simply:
"Get people to see an advertisement."
It Was:
Create enough repeated digital exposure for the festival communication to cut through a competitive jewellery market.
Strategic Goals for the Campaign
Build Brand Awareness
Increase visibility for RKP Thangamaligai among the target audience.
Promote the Festival Offer
Put the festival communication in front of a large audience during the campaign window.
Amplify Video Content
Use Reels and YouTube to distribute visual jewellery content.
Drive Social Engagement
Encourage people to interact with and visit RKP's social presence.
Create Festival-Time Momentum
Build visibility quickly around the promotional period rather than relying solely on organic reach.
Three Campaign Objectives. One Festival Push.
Rankraze divided the campaign into three primary objectives across Meta and YouTube.
Video → Reach → Brand Recall
The initial Reel campaign focused on extending the visibility of RKP's video content.
Festival Offer → Mass Reach → Awareness
The festival offer was given a dedicated awareness campaign designed for large-scale distribution.
Content → Profile Visit → Brand Interaction
A separate engagement campaign encouraged users to interact with the brand's social presence.
Video → Additional Reach → Cross-Platform Visibility
YouTube was added as a second video advertising channel.
Putting RKP's Video Content in Front of a Large Audience
Campaign: Reel Awareness | Period: 18–25 August 2026
Ads Manager Reach
427,096
Campaign Spend
₹2,825.22
Cost per Result
₹6.61
The detailed Meta screenshot on page 3 shows the actual Ads Manager figure of 427,096 reach, while the campaign summary on page 2 describes the campaign as 580K views reach.
Case Study Presentation
For credibility, I recommend using 427K+ Meta reach as the verified Ads Manager figure and mentioning the 580K campaign-reported figure only if Rankraze's original reporting definition confirms that it refers to a different reach/view metric.
Turning the Festival Offer Into a Mass-Reach Campaign
The festival offer became the central awareness message from 25 August onward.
The campaign was structured around multiple periods, allowing the promotion to be pushed during the final days of August.
Reported Reach
3.3M
Headline summary statement
Reported Spend
₹14,238.41
For Festival Offer Awareness campaign
The detailed Ads Manager pages provide additional campaign segments, including:
7,153
ThruPlays
355,968
Reach Segment
2,213,597
Reach Segment
127,293
Reach Segment
Because these appear to represent separate reporting segments rather than necessarily unique people, we should not add them together and call the result unique reach.
From Awareness to Interaction
Once the festival communication was running, Rankraze also used engagement-focused campaigns to encourage users to interact with RKP's social presence.
Campaign Segment 1
939 Profile & Page Visits
Cost Per Result: ₹1.56 | Spend: ₹1,465.61
Campaign Segment 2
1,457 Profile & Page Visits
9 Follows | Spend: ₹2,241.44
This is important because the campaign wasn't limited to passive impressions.
The Consumer Journey Flow
See the offer→Interact→Visit the brand profile→Explore the jewellery brand
Extending the Festival Message Beyond Meta
Period: 27–31 August 2026
Impressions
13,208
Campaign Spend
₹1,370.32
Average CPC
₹103.75
View Rate
38.71%
The report's summary describes the result as approximately 13K reach with ₹1,370 spend. This added another video-first platform to the campaign.
Meta Created Scale. YouTube Added Video Distribution.
META
Reels
↓
Awareness
↓
Festival Offer
↓
Engagement
↓
Profile Visits
YOUTUBE
Video Advertisement
↓
Additional Exposure
↓
Video Consumption
Together: The campaign used multiple video environments to maximize visibility around a time-sensitive festival message.
Summary Table
| Campaign | Period | Primary Objective | Reported Result | Spend |
|---|---|---|---|---|
| Reel Awareness | 18–25 Aug | Awareness | 427,096 reach* | ₹2,825.22 |
| Festival Offer Awareness | 25–31 Aug | Awareness | 3.3M reported reach* | ₹14,238.41* |
| Festival Offer Engagement | 25–31 Aug | Engagement | 939 profile/page visits* | ₹4,680.97* |
| YouTube | 27–31 Aug | Video reach | 13K reported reach | ₹1,370 |
*Headline campaign figures from the supplied report; detailed sub-period figures show additional segmentation.
Awareness → Interest → Interaction
The campaign can be represented as a simple consumer journey.
VIDEO CONTENT
RKP jewellery / festival communication
META REEL AWARENESS
Large-scale distribution
FESTIVAL OFFER AWARENESS
Offer-led communication
ENGAGEMENT
Users interact with the brand
PROFILE VISIT
Users explore RKP's social presence
BRAND CONSIDERATION
Potential customers can then explore products, offers, store information and the online catalogue.
Ecosystem & User Journey Integration
RKP's digital ecosystem gives users multiple ways to continue their journey after seeing an advertisement.
Website Category Exploration
Gold→Silver→Diamond→Coins→Jewellery Categories
Users can browse products online.
The brand also promotes gold savings through its gold scheme and mobile application.
Complete Digital Progression
Advertisement→Social Profile→Website→Product→Enquiry / Purchase
Rather than ending at the impression itself.
Transforming Festival Presence
BEFORE
- •A jewellery brand competing for attention during a crowded festive period.
- •Limited time to communicate the offer.
- •Multiple jewellery brands competing for the same audience.
AFTER
- Video-led Awareness: Reels + YouTube
- Festival-Focused Advertising: Dedicated offer campaigns
- Engagement: Profile and page visits
- Digital Brand Discovery: Users can explore RKP's jewellery catalogue, categories, offers and gold schemes.
Key Performance Drivers
Festival Timing
The campaign was concentrated around the final weeks of August, giving the festival communication a defined promotional window.
Video-First Creative Distribution
Reels and YouTube allowed the brand to communicate visually, which is particularly relevant for jewellery where design and presentation are important.
Objective-Based Campaign Structure
Instead of one campaign doing everything, Rankraze separated Awareness, Offer Awareness, Engagement, and Video Distribution.
Cross-Platform Reach
Meta and YouTube were used together rather than relying on a single platform.
Moving Beyond Impressions
Engagement campaigns generated profile/page visits, giving interested users a path to explore the brand further.
Measurable Outcomes Delivered
The supplied data directly supports these outcomes:
MASS DIGITAL VISIBILITY
The festival awareness campaign reported 3.3M reach.
REEL DISTRIBUTION
The detailed Ads Manager report recorded 427K+ reach for the Reel awareness campaign.
SOCIAL INTERACTION
Engagement campaigns generated hundreds to more than a thousand profile/page visits across reported segments.
VIDEO DISTRIBUTION
YouTube delivered 13K+ reported reach during the campaign period.
FESTIVAL PROMOTION
The campaign created a concentrated digital push around RKP's festival offer.
Reported Verification Highlights
For the actual Rankraze case-study page, I recommend displaying the original report screenshots as visual evidence.
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Reel Awareness
427,096 Reach
₹2,825.22 Spend
Festival Awareness
2,213,597 Reach
₹11,878.74 Spend
Engagement
939 Profile & Page Visits
₹1,465.61 Spend
YouTube
13,208 Impressions
₹1,370.32 Spend | 38.71% View Rate
Making a Festival Offer Impossible to Miss
For RKP Thangamaligai, the objective was not simply to run another jewellery advertisement.
The campaign was built around a short, high-attention festival window.
Rankraze combined Meta Reel awareness, festival-offer advertising, engagement campaigns and YouTube video advertising to create multiple touchpoints between RKP and potential customers.
427K+
Verified Reel Reach
3.3M
Reported Festival Reach
939+
Profile/Page Visits
13K+
YouTube Reach
From Festival Communication to Digital Brand Visibility
Between 18 and 31 August 2026, Rankraze executed a concentrated digital advertising campaign for RKP Thangamaligai across Meta and YouTube.
The campaign combined:
The supplied report records substantial reach and engagement activity during the campaign period, giving RKP Thangamaligai a stronger digital presence around its festival promotion.
Ready to Amplify Your Next Festival or Retail Offer?
Let Rankraze structure your Meta & YouTube ad strategy to maximize reach, engagement, and customer acquisition.
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