From Multiple Property Projects to a Scalable Lead Generation System
Building a Multi-Project Lead Generation Engine for Goed Properties
Real estate marketing becomes challenging when multiple properties, locations and buyer segments need to be promoted simultaneously. Rankraze built a paid-media system for Goed Properties that allowed different projects and property categories to be promoted independently across Meta and Google, while social media helped strengthen the brand's digital visibility.
Multi-Project Engine
VerifiedMeta Leads
0
Google Clicks
0
Google Convs
0
IG Views
0.00L+
Lead Acquisition Velocity
0
Reported Meta Leads
₹0.00L+
Meta Ad Spend
0
Google Ads Clicks
0
Google Ads Conversions
0.00L+
Instagram Views
0.00L+
Instagram Unique Viewers
The Meta report records 579 leads as its grand total, while the individual project figures contain a reconciliation discrepancy that is noted later in this case study.
About Goed Properties
Goed Properties & Promoters is a Chennai-based real estate company focused on residential and investment properties.
According to its website, the company has 15+ years of industry experience and a team of 16 professionals. Its portfolio includes residential plots, villas, apartments, farmlands, commercial properties and bank e-auction properties.
The company also positions itself around:
Client
Goed Properties
Industry
Real Estate
Market
Chennai & Tamil Nadu
Services
Meta Ads, Google Ads & Social Media
Campaign Period
July–August 2026
Experience
15+ Years Industry Experience
Real Estate Wasn't One Audience. It Was Multiple Buying Intentions.
Goed Properties was promoting several property opportunities simultaneously.
During the campaign period, Rankraze worked across projects such as:
At the same time, the brand also needed visibility beyond individual property campaigns.
The Marketing Challenge:
How do you generate leads for multiple projects without treating every property buyer the same?
The Solution:
The solution was to move from a single broad real-estate campaign approach toward project-specific paid campaigns and channel-specific acquisition.
Strategic Goals for Goed Properties
Generate Property Leads
Drive enquiries for individual residential, commercial and investment projects.
Promote Multiple Projects
Give individual projects their own campaign structures rather than combining everything into one generic real-estate campaign.
Capture Search Intent
Use Google Search to reach users actively searching for specific projects.
Expand Audience Reach
Use Meta to reach potential buyers and generate enquiries at scale.
Build Brand Visibility
Use social media content and traffic campaigns to increase awareness and profile activity.
Support Recruitment
Run a separate hiring campaign alongside property marketing.
One Real Estate Brand. Multiple Acquisition Paths.
The strategy was divided into three connected channels.
Project Discovery → Interest → Lead
Meta was used to generate leads for individual property projects and offers.
Search Intent → Project Interest → Conversion
Google Search was used for project-specific demand capture.
Content → Visibility → Profile Discovery
Instagram supported broader brand visibility and audience growth.
Acquisition Framework
Reach the right audience→Promote the right property→Capture the enquiry→Continue the relationship through the brand
Two-Month Campaign Scale & Reach
The supplied Meta report covers 13 projects/ad objectives and 32 ad sets during the two-month period.
Stated Grand Total Leads
579
Total Spend
₹2,22,280.18
Reported Cost/Result
₹144.06
Reported Reach
13,22,346
Impressions
21,57,089
CTR
1.38%
CPM
₹103.05
These are the figures shown in the report's overall Meta summary on page 16.
Project-Level Campaign Performance
Instead of treating the campaign as one large number, the project-level data shows how different property campaigns performed.
| Project | Reported Leads | CPL | Spend |
|---|---|---|---|
| Shriram – King Life | 81 | ₹497.80 | ₹40,321.84 |
| Shriram – Mangadu | 4 | ₹365.21 | ₹1,460.83 |
| Sameera | 96 | ₹225.74 | ₹21,671.32 |
| Prestige – Madhavaram | 79 | ₹296.80 | ₹23,447.00 |
| Urbanrise | 79 | ₹642.96 | ₹50,793.51 |
| Adityaram Empire | 32 | ₹559.06 | ₹17,889.81 |
| TVS Emerald | 53 | ₹380.00 | ₹20,139.74 |
| Commercial Land – Anna Nagar | 101 | ₹100.37 | ₹10,137.51 |
| Residential Land – Perungudi | 41 | ₹214.84 | ₹8,808.25 |
| Radiance – Solitaire | 23 | ₹924.62 | ₹21,266.17 |
| Apartment Offers | 6 | ₹805.66 | ₹4,833.94 |
| Hiring | 11 | ₹25.05 | ₹275.57 |
Source: Meta Ads Manager data in the supplied Rankraze report.
Commercial Land – Anna Nagar
Leads Generated
101 Leads
Cost Per Lead
₹100.37
Campaign Spend
₹10,137.51
The campaign generated 53,122 impressions and a 1.31% CTR. This makes the campaign a strong example of how specific property intent + focused campaign structure can produce a different acquisition cost from broader project campaigns.
Sameera Campaign Performance
Leads Generated
96 Leads
Cost Per Lead
₹225.74
Campaign Spend
₹21,671.32
The campaign delivered 60,259 impressions and reached 18,126 users according to the report. This gave Goed Properties another significant source of lead volume during the campaign period.
Engagement & Traffic Campaigns
Lead generation wasn't the only objective. Rankraze also ran Meta campaigns focused on engagement and traffic.
Profile Visits
937
Cost Per Visit
₹1.32
Campaign Reach
75,937
Impressions & CTR
84.5K (1.15%)
This created a second layer alongside direct property lead generation: Property campaigns generated enquiries while traffic campaigns created additional opportunities for users to explore the brand.
Capturing Active Property Search Demand
Meta allowed Goed Properties to reach potential buyers. Google allowed the campaign to capture people already searching for specific property opportunities.
During 23 July–31 August 2026, Google Ads was focused on two campaigns: Shriram – King Life and Urbanrise – The Next Big Thing.
Total Clicks
563
Impressions
10,494
Search CTR
5.36%
Average CPC
₹66.99
Conversions
22
Conversion Rate
3.91%
Total Spend
₹37,714.21
Cost / Conversion
₹1,714.28
These figures come directly from the Google Ads overall campaign summary on page 20.
Shriram King Life vs. Urbanrise
Shriram – King Life Search
Urbanrise – The Next Big Thing
The report shows Urbanrise generating more conversions and a lower cost per conversion than the Shriram King Life campaign during this Google reporting period.
Building Visibility Beyond Ads
Paid campaigns were supported by organic social media activity (23 July–31 August 2026).
Instagram Total Views
1,559,779
Unique Viewers
515,050
Net Followers
+371
Profile Visits
2,357
Paid Property Campaigns
Objective: Enquiries
Google Search
Objective: Capture active property demand
Objective: Visibility + audience growth + profile discovery
These figures are presented in the social media section of the supplied report.
Transforming Real Estate Lead Generation
BEFORE
- • Multiple properties.
- • Multiple locations.
- • Different buyer requirements.
- • Different campaign objectives.
- • One real-estate brand.
The challenge: How to organize all of this into a scalable digital acquisition system?
AFTER
Project-Specific Campaigns
Individual property opportunities received dedicated campaign structures.
Channel-Specific Acquisition
Meta for audience-driven lead generation. Google for search-driven demand capture. Instagram for visibility and audience development.
Measurable Outcomes
579 reported Meta leads, 22 Google conversions, 563 Google clicks, 1.56M Instagram views.
A Multi-Project Real Estate Acquisition System
PROPERTY
Specific project / location / offer
AUDIENCE
Potential buyers and investors
META
Project promotion + lead generation
Search demand capture
LANDING / ENQUIRY
Project information + enquiry
SALES TEAM
Lead qualification + follow-up
SITE VISIT
Property experience
BOOKING
Final business conversion
The current report measures the journey strongly through leads, clicks and conversions. The final lead → site visit → booking → revenue stage is not documented in the supplied report.
Measurable Activity Across Three Core Areas
The campaign created measurable activity across three areas:
579 Leads
Reported Meta leads
563 Clicks
22 reported Google conversions
1.56M Views
Instagram total views
This means the campaign was not limited to one performance objective. It combined: Lead Generation + Search Demand + Brand Visibility.
Key Campaign Pillars
Project-Level Targeting
Different properties were promoted independently instead of treating the entire portfolio as one product.
Channel Differentiation
Meta and Google were used for different stages of the acquisition journey.
Multiple Property Categories
The campaign covered residential, commercial and investment-oriented opportunities.
Performance-Based Allocation
Campaign-level CPL and conversion data provided visibility into how different projects performed.
Brand Support Through Social
Instagram expanded visibility beyond direct lead campaigns.
Reported Verification Highlights
For the website case study, I recommend displaying the original report screenshots as visual proof.
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Meta Overall Performance
579 Reported Leads
₹2,22,280.18 spend | 1.32M+ reach | 2.15M+ impressions
Commercial Land
101 Leads
₹100.37 CPL | ₹10,137.51 spend | 53K+ impressions
Google Search
563 Clicks
22 conversions | 5.36% CTR | ₹37,714.21 spend
1,559,779 Views
515,050 unique viewers | +371 followers
One Brand. Multiple Properties. One Connected Acquisition System.
Goed Properties wasn't selling a single property.
It was marketing an evolving portfolio of residential, commercial and investment opportunities.
Rankraze built the paid-media structure around the property itself, allowing different projects to be promoted and measured independently across Meta and Google while social media continued building brand visibility.
579
Reported Meta Leads
563
Google Clicks
22
Google Conversions
1.56M+
Instagram Views
Turning a Multi-Project Property Portfolio Into Measurable Digital Demand
Over the July–August 2026 reporting period, Rankraze's digital marketing activity for Goed Properties generated measurable results across Meta Ads, Google Ads and Instagram.
The supplied report records: 579 Meta leads, 563 Google Ads clicks, 22 Google Ads conversions and 1.56M+ Instagram views.
The campaign demonstrates how a real estate brand with multiple projects can use project-specific paid campaigns + search acquisition + social visibility to create a structured digital lead-generation ecosystem.
Ready to Turn Your Property Portfolio Into a Lead Generation System?
Let Rankraze build project-specific Meta & Google ad campaigns to reach real estate buyers and capture active search demand.
Rankraze — Digital Growth. Built With Strategy.