ClearOne — Multi-Channel Growth Engine
Building a Stronger Digital Presence Through Social Media, SEO & Google Ads. The campaign targeted ClearOne audiences across USA, Germany and India.
About ClearOne
ClearOne is a global provider of conferencing, collaboration and network-streaming solutions that help businesses connect and collaborate remotely.
ClearOne Had the Products. The Digital Presence Needed to Work Harder.
Outdated Social Presence
The client's social media pages and business listings needed updated content and a more professional presentation.
Limited Digital Reach
ClearOne wanted to increase awareness among relevant audiences in key markets.
Website Traffic
The business needed to bring more qualified users to its website.
Small Marketing Resources
ClearOne needed external digital marketing capabilities rather than building the entire capability in-house.
Growth Opportunity
The client wanted to move more aggressively into digital marketing and paid campaigns.
ClearOne had industry-leading conferencing products, but their social pages were outdated and they lacked an integrated digital acquisition system.
Combine professional social media updates, Google search & display ads, SEO, and retargeting into a connected digital growth engine.
What Rankraze Set Out to Achieve
Increase Brand Awareness
Reach relevant audiences through search and social platforms.
Increase Website Traffic
Drive more users to the ClearOne website.
Reach New Audiences
Identify and target potential users in key markets.
Build a Remarketing Audience
Create a larger pool of engaged users for future campaigns.
Improve Campaign Performance
Use campaign optimization to improve traffic and engagement.
A Multi-Channel Digital Growth Approach
Instead of relying on a single channel, Rankraze combined social media, Google Ads, SEO, and retargeting into a connected acquisition system.
Campaign Execution & Multi-Channel Strategy
ClearOne Social Refresh
Campaign Structure
Rankraze ran 3 campaigns around two ClearOne products:
This approach allowed the campaign to address both new audience acquisition and existing audience re-engagement.
Rankraze introduced Google Ads to increase website traffic and strengthen ClearOne's visibility in the marketplace.
SEO was used alongside paid campaigns to increase organic website visitors.
This helped increase traffic across all three target locations (USA, Germany, India).
3 Months. Measurable Digital Growth.
The published case study reports improvements across reach, impressions, direct traffic, organic traffic, engagement behaviour and overall traffic across the three target locations.
| Performance Area | Result |
|---|---|
| Social Reach | +58.6% |
| Paid Campaign Impressions | +44.5% |
| Direct Website Visitors | +39.37% |
| Organic Visitors | +7.17% |
| Average Page Time | Improved |
| Bounce Rate | Reduced |
| Target Markets | USA, Germany & India |
| Campaign Duration | 3 Months |
Transformation Summary
- Outdated social pages
- Limited digital presence
- Need for stronger online awareness
- Limited digital acquisition infrastructure
- Professionalized social presence
- +58.6% Social Reach
- +44.5% Paid Impressions
- +39.37% Direct Visitors
- +7.17% Organic Visitors
- Growing Remarketing Audience
Don't Just Buy Traffic. Build an Audience.
The campaign wasn't limited to generating immediate website visits. Rankraze also built a remarketing audience base that could continue providing value beyond the initial campaign period. That meant every campaign interaction could contribute to future marketing opportunities.
This is one of the strongest strategic points available in the historical ClearOne case study.
Measurable Business Value Delivered
Stronger Brand Visibility
ClearOne expanded its digital reach across three international markets.
More Website Traffic
Both direct and organic website visitors increased.
Greater Paid Reach
Paid campaign impressions increased by 44.5%.
Better Audience Building
The campaign created a stronger base of users for future remarketing.
Expanded Digital Program
The results were strong enough for ClearOne to expand its digital marketing program and develop dedicated product landing pages.
7-Stage Multi-Channel Acquisition Flow
Digital Presence
Updated social pages and business listings.
Audience Targeting
USA + Germany + India
Social Campaigns
Traffic + Awareness + Conversion + Retargeting
Google Ads
Search + Display
SEO
Organic traffic growth
Remarketing
Build an audience for continued campaigns
Expansion
Dedicated product landing pages + broader digital program
Strategic Growth Lessons
Social media created awareness and audience reach.
Google Ads increased website traffic through search and display.
SEO supported organic visitor growth.
Retargeting turned initial interactions into a longer-term audience asset.
The combined channel strategy created a stronger digital foundation for ClearOne.
From an Underperforming Digital Presence to a Stronger Multi-Channel System
ClearOne needed to strengthen its digital presence and reach relevant audiences across international markets. Rankraze combined social media campaigns, Google Ads, SEO, retargeting and website traffic strategies to create a more connected digital marketing system.
And beyond the immediate campaign results, the work created a growing remarketing audience and foundation for continued digital marketing.
Ready to Build a High-Performing Multi-Channel Acquisition Engine?
Let Rankraze create targeted social, search, and remarketing campaigns tailored for your global business.