1. Reaching people through search
Google Search Ads provided a way to appear in relevant search results and direct interested users towards the property.
Arun Excello Case Study
Connecting Property Searches with Enquiry Opportunities
- Client
- Arun Excello
- Industry
- Real Estate
- Location
- Chennai, Tamil Nadu
- Services
- Google Ads, Landing Page Development
- Campaign Type
- Google Search Ads
Real Estate · Google Ads Case Study
How Rankraze Combined Google Ads and a Property Landing Page to Generate 63 Reported Conversions
Turning Property Searches into Measurable Campaign Results
When people search online for a property, getting their attention is only the first step. They also need a clear way to understand the project and enquire about it.
For Arun Excello, Rankraze worked on a dedicated property landing page and Google Search Ads to bring these two parts of the customer journey together.
The campaign generated clicks from property-related searches, while the landing page presented project information, amenities, and a quick enquiry form in one place.
Want to make your advertising traffic more useful? Explore Rankraze's PPC services to see how paid search and landing pages can work together.
Campaign Results at a Glance
Reported Conversions
63
From Google Search Ads + dedicated landing page
- Google Ads Clicks
- 1,160+
- Impressions
- 12,559
- Click-Through Rate
- 9.24%
- Average Cost per Click
- ₹17.01
- Reported Cost per Conversion
- ₹299.74
- Total Campaign Spend
- ≈ ₹19,735
Client Overview
A Property Brand Serving Chennai
Arun Excello is a real estate company with residential projects in and around Chennai.
For property businesses, digital marketing provides a way to reach people actively exploring housing options. But attracting visitors is only part of the process. The website experience also needs to help prospective buyers understand the project and take the next step.
Rankraze supported Arun Excello with Google Ads and a dedicated property landing page designed to present the project information and provide a direct enquiry option.
Project snapshot
- Client
- Arun Excello
- Industry
- Real estate
- Market
- Chennai
- Primary channels
- Google Search Ads and a property landing page
- Main objective
- Attract relevant search traffic and encourage enquiries
The Business Challenge
Getting Beyond Clicks
Property Advertising Needs More Than Visibility
People researching residential properties often want practical information before they contact a developer. They may want to understand the location, explore the project, compare amenities, and decide whether it suits their requirements.
For Arun Excello, the campaign needed to connect paid search traffic with a page where visitors could explore the property and submit an enquiry. That meant bringing two important elements together:
2. Giving visitors a clear next step
The landing page needed to present the available project information and make it easy for visitors to request further details.
The objective was not simply to attract clicks. It was to create a more direct path from a property search to an enquiry opportunity.
The Key Finding
The Ad and Landing Page Need to Work Together
A Click Is Only the Beginning of the Customer Journey
For a property campaign, the advertisement and the destination page serve different purposes.
The advertisement helps attract attention from people searching for relevant properties.
The landing page then needs to give those visitors enough information to decide whether to enquire.
Rankraze's work brought these two elements together: Google Search Ads directed visitors towards a property-specific landing page rather than treating advertising and the website as separate activities.
The supplied landing-page screenshot shows several practical elements:
- 01
A prominent property image.
- 02
A quick enquiry form.
- 03
A project description.
- 04
Property highlights.
- 05
Amenities and supporting information.
Together, these elements provide a more focused experience for someone exploring the development.
Why this matters: A campaign can attract clicks, but the destination still needs to help visitors understand the offering and take action.
The Strategy
Bringing Search Advertising and the Property Page Together
Rankraze's approach centred on two connected parts of the campaign.
1. Google Search Ads
Search advertising was used to attract users searching for relevant property-related information.
Unlike awareness advertising, search campaigns can connect businesses with people expressing an active interest through their search queries.
The campaign report records 12,559 impressions and 1,160+ clicks, indicating that the ads received visibility and generated visits.
2. A Dedicated Property Landing Page
Rankraze also worked on a landing page presenting the property information and a quick enquiry form.
The page included:
- Property imagery.
- A project description.
- Project highlights.
- Amenities.
- A visible enquiry form.
The intention was to give visitors a focused destination where they could learn more about the development and submit their details.
3. Measuring Campaign Activity
Google Ads reporting provided visibility into impressions, clicks, average CPC, spending, and recorded conversions.
These metrics help assess different parts of the campaign. Clicks indicate traffic, while recorded conversions indicate that a configured conversion action was triggered.
Before interpreting the 63 conversions as actual enquiries, however, we need to confirm what Google Ads was configured to count.
Execution
What Rankraze Implemented
Building the Journey from Search to Enquiry
The work combined paid search campaign activity with a dedicated landing-page experience.
Google Ads campaign
Rankraze ran a Google Search campaign for Arun Excello. The supplied report records the campaign's impressions, clicks, click-through rate, average CPC, spending, and reported conversions.
Property landing page
The supplied screenshot shows a property-specific page with a quick enquiry form, project description, highlights, and amenities.
This gave campaign visitors a destination focused on the property rather than a general company introduction.
Campaign measurement
The Google Ads report recorded 63 conversions at a reported cost per conversion of ₹299.74.
That figure is useful for evaluating campaign performance, but its business meaning depends on the conversion action configured in the account.
If the action represented a successfully submitted enquiry form, it could be reported as an enquiry result.
If it represented another action, the case study should use that definition instead.
Results
What the Campaign Report Shows
Measurable Activity from Google Search Ads
The campaign report provides a clear picture of the traffic generated and the advertising costs recorded.
| Performance metric | Result | What it tells us |
|---|---|---|
| Impressions | 12,559 | The ads were displayed in search results |
| Clicks | 1,160+ | Users clicked through from the ads |
| CTR | 9.24% | The share of impressions that resulted in clicks |
| Average CPC | ₹17.01 | The average cost per recorded click |
| Total spend | ₹19,735.13 approximately | The reported advertising expenditure |
| Reported conversions | 63 | The number of conversion actions recorded |
| Cost per reported conversion | ₹299.74 | The reported cost for each recorded conversion |
- Impressions
- 12,559
- The ads were displayed in search results
- Clicks
- 1,160+
- Users clicked through from the ads
- CTR
- 9.24%
- The share of impressions that resulted in clicks
- Average CPC
- ₹17.01
- The average cost per recorded click
- Total spend
- ₹19,735.13 approximately
- The reported advertising expenditure
- Reported conversions
- 63
- The number of conversion actions recorded
- Cost per reported conversion
- ₹299.74
- The reported cost for each recorded conversion
Source: Supplied Google Ads campaign report. Figures are historical campaign results, not a live performance report.
What stands out?
The campaign generated more than 1,100 clicks.
The recorded traffic shows that users clicked through from the search advertisements to the destination page.
The reported CTR was 9.24%.
This means approximately 9.24 out of every 100 ad impressions resulted in a click. CTR helps assess the relationship between ad impressions and clicks, although it doesn't establish lead quality or sales.
Google Ads recorded 63 conversions.
The report lists 63 conversions at a reported cost of ₹299.74 each. Before presenting this as a lead-generation result, we should verify that the conversion action represents a completed enquiry or another meaningful business action.
What we should not claim yet
The supplied material does not establish:
- How many of the 63 conversions were qualified property enquiries.
- How many site visits or property viewings were booked.
- How many sales resulted from the campaign.
- The revenue attributable to Google Ads.
- The percentage improvement over an earlier campaign.
We should leave these claims out unless Arun Excello's records can substantiate them.
Business Impact
Making Property Campaigns Easier to Measure
From Search Traffic to Recorded Conversion Actions
For a property business, advertising performance becomes more useful when it can be evaluated beyond impressions and clicks.
In this project, Rankraze combined Google Search Ads with a dedicated landing page and measured the campaign using Google Ads reporting.
The available figures show that the campaign attracted visitors and recorded conversion actions.
The next step in evaluating its commercial impact would be to connect those recorded conversions with actual enquiry submissions and, if the client tracks them, subsequent sales activity.
That would help answer the questions a property business ultimately cares about:
- 1How many people submitted genuine enquiries?
- 2How many enquiries met the business's requirements?
- 3How many prospective buyers moved forward?
- 4What was the cost of acquiring a qualified prospect?
- 5Did any resulting sales generate attributable revenue?
These outcomes are not established by the current report, but verifying them would strengthen the case study considerably.
For businesses looking to connect their advertising with a stronger website experience, Rankraze also provides website and landing-page development services.
Website and landing-page development servicesFinal Takeaway
Connect Every Click to a Clear Next Step
The Arun Excello project illustrates the role of combining paid search with a property-specific landing page.
Google Search Ads brought users to the website, while the landing page presented project information and an enquiry option. The supplied campaign report recorded 1,160+ clicks and 63 conversions.
The most important next step is to verify the conversion action and, where possible, connect it with actual property enquiries. That would allow us to tell a stronger story about the campaign's contribution to Arun Excello's business.
At Rankraze, we approach digital marketing by looking at how the different parts of the customer journey work together—from the advertisement that attracts attention to the page that helps a visitor take action.
If you're evaluating a digital marketing company in Chennai to help with paid advertising, website development, or lead generation, you can explore Rankraze's services and learn more about our approach.
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