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Food manufacturing & wholesale ghee supplier

How Rankraze helped AJR Ghee achieve top Google rankings in just 3 months

By combining strategic website development, professional branding, and a data-driven SEO campaign, Rankraze helped AJR Ghee achieve remarkable improvements in search visibility within just three months.

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Website
Branding
SEO
Local SEO
Analytics
Rankings

SEO Performance

Live

Organic clicks

0+

Impressions

0+

Avg. CTR

4.5%

Avg. position

#11

Keyword rankings (lower is better)

Client

AJR Ghee India

Industry

Food Manufacturing & Wholesale Ghee Supplier

Business type

B2B

Services delivered

Website Development, Branding & SEO

Project duration

February 2026 – Ongoing

The problem

Although AJR Ghee had a strong offline reputation, its online presence lacked the visibility needed to compete in today's digital marketplace. As a result, potential customers searching for wholesale ghee suppliers were discovering competitors instead of AJR Ghee.

  • No professionally designed, SEO-optimized website
  • Limited online visibility for high-intent B2B searches
  • No structured SEO strategy in place
  • Difficulty reaching distributors, retailers, hotels, and commercial buyers through Google
  • Strong competition from well-established ghee manufacturers
  • Low brand recognition in organic search results

Our strategy

Rather than focusing only on keyword rankings, Rankraze created a complete digital growth strategy designed to establish AJR Ghee as a trusted online brand and generate sustainable long-term business growth.

Website development

We designed and developed a modern, responsive website that was built with both user experience and SEO in mind.

  • Mobile-first responsive design
  • Fast-loading website architecture
  • SEO-friendly URL structure
  • Conversion-focused enquiry forms
  • Optimized product pages
  • Clear call-to-action placement
  • Enhanced user experience across all devices

Branding

To strengthen the company's digital identity, we created a professional brand presence that reflected AJR Ghee's commitment to purity, consistency, and quality. Every visual element was aligned to build trust among B2B buyers and commercial customers.

Search engine optimization (SEO)

Our SEO strategy focused on improving visibility for high-intent commercial keywords that potential buyers actively search for.

  • Technical SEO audit
  • Keyword research
  • Competitor analysis
  • Website architecture optimization
  • On-page SEO
  • Content optimization
  • Internal linking
  • Image optimization
  • Schema markup
  • Google Business Profile optimization
  • Local SEO
  • Continuous performance monitoring

Execution

Our execution was divided into structured phases to ensure every aspect of the project contributed to long-term success.

1

Phase 1

Building the foundation

  • Brand identity creation
  • Website UI/UX planning
  • Responsive website development
  • Technical SEO implementation
  • Website speed optimization
  • SEO-friendly URL creation
  • Google Search Console and Analytics setup
2

Phase 2

Website & SEO optimization

  • Product page optimization
  • Keyword-focused content implementation
  • Meta title and description optimization
  • Internal linking strategy
  • Image optimization
  • Structured data (Schema Markup)
  • Technical improvements
3

Phase 3

Building online authority

  • Google Business Profile optimization
  • Local SEO improvements
  • Keyword monitoring
  • Search Console performance analysis
  • Continuous SEO enhancements

Proof

Within the first three months, the campaign produced measurable improvements in Google Search Console performance.

Workflow graphic — Research → Website Development → Branding → SEO → Google Rankings

0

Total clicks

4.5k

Total impressions

4.5%

Average CTR

4.5

Average position

Google keyword rankings

AJR Ghee secured strong rankings for several important commercial and branded keywords.

AJR Ghee#1
Ghee Manufacturer Near Me#1
Ghee Manufacturer#1
Food Company Chennai#1
Tamil Nadu Ghee Brands#1
Ghee Buyers in India#2
AJR India#2
Ghee Companies in India#2
Ghee Bottle Manufacturers#2
Ghee Manufacturers in India#2–3
Wholesale Ghee Supplier in Chennai#3
Ghee Brands in Tamil Nadu#4

Results

In just three months, AJR Ghee experienced a significant transformation in its digital presence.

Workflow graphic — Research → Website Development → Branding → SEO → Google Rankings
Successfully launched a modern, SEO-optimized website
Established a strong and professional brand identity
Achieved 122+ organic clicks
Reached 2,700+ search impressions
Improved average CTR to 4.5%
Secured #1 Google ranking for branded searches
Ranked multiple commercial keywords within Google's Top 5
Strengthened local search visibility
Created a scalable foundation for long-term organic growth

Before vs after

Before Rankraze

After 3 months

No professional website

Modern SEO-optimized website

Low Google visibility

Strong first-page presence

No structured SEO strategy

Complete SEO implementation

Limited keyword rankings

Multiple Top 5 rankings

Weak online branding

Professional digital identity

Low organic traffic

Consistent organic growth

Minimal local visibility

Improved local search presence

Business impact

The project delivered far more than improved rankings. It transformed AJR Ghee into a credible digital brand capable of competing with established manufacturers in Google's search results.

With the SEO campaign continuing, AJR Ghee is well-positioned to expand its online reach and generate even greater organic growth in the months ahead.

  • Increased visibility among wholesalers and distributors
  • Higher brand credibility within the industry
  • Greater discoverability for commercial search terms
  • Improved opportunities for qualified B2B enquiries
  • A scalable digital platform for long-term business growth

Why this case study matters

This project demonstrates how a strategic combination of website development, branding, and search engine optimization can transform a traditional manufacturing business into a high-performing digital brand.

Rather than pursuing short-term ranking improvements, Rankraze focused on building a sustainable digital ecosystem that supports long-term business growth, increased visibility, and measurable results.

Ready to build your success story?

Every successful business starts with a strong digital foundation. Whether you're a manufacturer, exporter, wholesaler, or B2B business, Rankraze helps brands increase visibility, generate qualified leads, and achieve sustainable business growth through website development, branding, and performance-driven SEO strategies.

Rankraze — Website Development, Branding & SEO for B2B brands.