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Search Engine Marketing (SEM) | PPC Company in Chennai, India

Paid online advertising using PPC is a way to solve that problem and help you drive the attention of your potential audience to your website.

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Search Engine Marketing (SEM) | PPC Company in Chennai, India

When you’re running a business online or maintaining an online profile across all different platforms, making your content reach many people can be difficult.

Establishing your online presence and driving new traffic organically can be as challenging as running the business itself.

Paid online advertising using PPC is a way to solve that problem and help you drive the attention of your potential audience to your website.

PPC services in chennai

What is Content Marketing?

Pay Per Click – PPC is an online advertising model used to drive traffic to your website using paid promotions.

PPC is a model in which the advertiser pays a certain amount of money to the ad publisher every time the ad is clicked by a user.

Pay per click services is generally associated with search engines like Google Ads, Microsoft Advertising (Bing Ads), etc.

In recent times, the PPC advertising model has been adopted by some of the leading social media platforms like Facebook, LinkedIn, Twitter, and Pinterest.

what is content marketing

How does Pay Per Click Ads work?

Advertisements in Search engines work in an Ad Auction based system.

Advertisers who want to rank for a particular term in the SERP (Search Engine Results Page) aim to be seen by the potential audience.

The terms that the advertisers and their competitors bid for are called keywords. Search Engine Keywords are terms that a normal user is likely to search for in search engines.

Pay-per-click advertising works in a model where the advertiser pays every time someone clicks on the ad.

  • The advertiser decides on a budget to run the PPC campaign.
  • The sponsored ads appear on the top of the SERP before the organic results (sometimes after the organic results too).
  • When a user clicks on the ad, a small amount should be paid by the advertiser as the Cost Per Click (CPC) from your budget.
How does Pay Per Click Ads work

Advantages of PPC Marketing

PPC marketing or Search engine marketing is the most efficient way to gain new traffic to your website and get in front of your potential audience. Though organic reach plays a vital role, it is not very effective to reach a wider audience.

Some of the main advantages of Pay Per Click advertising are,

Landing Page WritingPPC advertising allows target your ads to the audience based on keywords, their interests, online history, locations, etc.
Budget-FriendlyYou have control over your budget, deciding how much you want to spend on each click and the overall ad campaign.
No dependency on SEO or AlgorithmsUnlike organic search results, PPC is not heavily reliant on SEO rankings or search engine algorithms.
Immediate ResultsPPC generates immediate results, allowing you to track actions taken from your ad and facilitating quick lead generation.
PPC is MeasurablePPC provides detailed reports, enabling you to measure the performance of keywords, advertisements, and ad placements
Brand RecognitionBy targeting industry-related keywords, PPC can increase brand visibility and establish authority in your field.
Potential CustomersPPC provides targeted advertising, giving you an opportunity to reach your potential customers efficiently.
Ready to take actionIf you search for “Laptop service centers near me” on Google or any other search engine, you are most likely looking for an immediate solution.

Our PPC services

When you’re new to search engine marketing, it will be very hard to know which type of ads will work for your business and which method will drive you more traffic. Here, we’ve explained the different types of PPC ads that you can consider for your business and how we can help.

Search ads

Are the most common type of ads. You can see these ads most of the time you search for anything on the internet. Sponsored websites appear on the top and the bottom of the results page. Search ads are tagged with an “Ad” text to indicate that it is a paid ad. Search ads involve text and links.

Display ads

Display ads are ads that you see anywhere within a website. These ads are displayed on Google-partnered websites. You can target your ads to people who are interested in your product and to people who have visited similar websites.Display ads generally have attractive images and texts to capture the reader’s attention.

Social ads

Social ads are very effective because about 91% of social media users access them from their mobile phones.This is a huge advantage for advertisers.Because people who are searching for “restaurants near me” on mobile are more likely to take action immediately than people who are searching the same term from a laptop or desktop.

Remarketing ads

Remarketing is a highly beneficial factor in PPC marketing. Remarketing is a PPC feature that lets us target people who have already been exposed to our product. This audience is a group of people who are interested in our product/ event/ service.

Google shopping

Google shopping ads are another type of paid ads that are very effective for product marketing. These ads are represented in a carousel format and they give an overview of similar products from different websites.

Gmail sponsored promotions

Gmail-sponsored promotions are a great way to promote your business in a person’s inbox. These ads can be targeted at a potential crowd, and also be personalized. Gmail promotional emails appear on the top of the inbox on mobiles and desktops.

Why Rankraze is the Best PPC company

Rankraze is one of the top PPC Companies in London, UK offers complete digital marketing services across all platforms and runs successful ad campaigns curated for your target audience and needs. We take all your concerns into account and create an ad campaign across all different platforms to benefit your business. Here are a few reasons why we offer the best PPC advertising service,

  • Competitive research
  • Improved ROI
  • Affordable cost
  • Conversion tracking
  • Real-time reports
  • Landing Page Creation and maintenance
  • Ad Campaign setup
  • Copyrighted Ad creation Best Bid Management within your budget
  • Continuous testing and improving
  • Online support
  • Weekly performance report
Why rankraze is the beat

Testimonials

“We hired Rankraze to organize our business online, simplify our process, create an amazing brand that communicated to our demographic clearly and increases our sales. We highly recommend the entire team”!
ShajuCEO, Invision Inc.
“I found the team’s creativity to match the style I asked for and the response time was fantastic for drafts and revisions. Thank you!”
ShajuLead Developer, Automatic Inc
“It really saves me time and effort. DESIGN is exactly what our business has been lacking. I am really satisfied with Rankraze service. The service was excellent.!”
MonikaStore Manager, Walmart Inc

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