ILY FLOUR
Digital Marketing for ILY
Industry - FOOD
About iLY
Ily is a food company selling patenteddry flour mix which makes the life of many women easy in India
The Struggle
There are many companies in the market selling idle/dosa batter and to make ily dry flour stand out in the crowd was a challenge but we did it and made ily dry flour part of people’s lives.
The Real Challenges
- The real challenge was to create brand awareness as ilydry flour is the first product of its kind which is made with patented technology.
- Making people aware of the product was an uphill task
Campaign Objective
- Made use of Facebook and YouTube to raise brand recognition
- Generating leads at optimum cost
- Retarget potential customers with our offers
The Big Idea
Targeting people with posts was not sufficient we had to make people understand the ‘How to’ and for that, we decided on bilingualvideo advertisingand created short videos explaining the ‘how to’ of the product.
The Execution
Our target audience was housewives and working professionals and with help of Facebook and YouTube we were able to target our audience and got good results
Platforms Leveraged
- YouTube
- App Installation
- Google ads
Transformation of iLY
We helped iLy in creating the ‘know-how’ about the product. We got 3000+ ily app installations in a month and close to 2,00,000 views for our bilingual video ads
The Results
+372
Leads Generate
17K
Ad Spent
3.38K
Reach
278K
Engagement
5.29
Revenue Generated
