Europe Study Centre
Digital Marketing For Education Consulting Firm
How We Helped ESC Generate 4 Cr Rupees In 15 Months With Just 17 Lakh Rupees Ad Budget?
About ESC
Project Info
- Industry : Study Abroad Consulting | Overseas Education
- Category : Marketing, SEO Service
- Client : Radius Theme
- Published : July 01, 2019
- Website : https://github.com
The Struggle
The Real Challenges
Case Result
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About ESC
The Struggle
The Real Challenges
- ESC tried advertising on traditional media like Local TV Channels, Newspapers, etc. Expensive but they didn’t get any tangible results.
- ESC were solely relying on Google Ads (i.e. Low hanging fruits) which is the most expensive advertising channel on the internet.
- ESC couldn’t scale their business as they weren’t getting leads consistently.
Campaign Objective
- Generate students and parents leads at optimum cost.
- Leverage Facebook and YouTube to create brand awareness.
- Retarget interested people with our offer.
Challenges
- Heavy Competition
- Raising Lead Generation Costs
- Expensive Traditional Media Advertising
The Big Idea
The Execution
Platforms Leveraged
- YouTube
- Google Ads
- SEO
Transformation of ESC
The Results
+ 21,000
Leads Generate
16.81 Lakhs
Ad Spent
26.06 Lakhs
Reach
23 Million
Impressions
2 Lakhs
Engagement
24
Return On Ad Spend
4 Cr+
Revenue Generated